Final answer:
The snippet of copy taken from the main body of an email that appears after the subject line is known as the Preheader text. This, along with a good subject line, is key in summarizing the email's content and prompting the recipient to read further.
Step-by-step explanation:
The snippet of copy that's pulled from the body of your email and shown after the subject line in most email clients is called the Preheader text. This preheader serves as a secondary subject line, providing additional detail and encouraging the recipient to read further. Crafting a good subject line is crucial; it should represent the main content of the email and be specific enough for the recipient to understand what the email is about and to refer back to it later. A well-defined subject line is particularly important when considering that your email may be just one of many that your reader receives in a day, and it helps in indicating the priority and relevance of your email to the recipient.
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