Question

draw a goods and services spectrum, and determine where to place the following products along the spectrum: a restaurant, a new car, a designer clothing store, an internet search engine, a new tennis racquet, and a ceramics class. what are the reasons for your choices?

Answer 1

The spectrum created represents a range from "Pure Goods" to "Pure Service," reflecting the nature of each product or offering in terms of tangibility and intangibility.

How to rank the products ?

A "New Car" and a "New Tennis Racquet" are placed closer to the "Pure Goods" end of the spectrum. This is because they are tangible products with physical characteristics and can be kept in possession.

"A Restaurant" and a "Designer Clothing Store" are situated in the middle but lean towards "Pure Goods." This placement reflects that while there is a significant tangible product involved, there's also a service element .

An "Internet Search Engine" is positioned close to the "Pure Service" end. It's a digital service that's intangible and primarily provides an information retrieval service rather than a physical product. "Ceramics Class" is placed almost at the "Pure Service" end, slightly behind the internet search engine.