Answer: Internal Environment:
Role Players: Employees, management, shareholders
Impact on Cape Union Mart: The internal environment includes factors within the organization's control, such as company culture, structure, and resources. Cape Union Mart's employees, management, and shareholders play a crucial role in shaping the company's success. For example, a motivated and skilled workforce can enhance customer service, increase productivity, and drive innovation.
External Microenvironment:
Role Players: Customers, suppliers, competitors
Impact on Cape Union Mart: The external microenvironment consists of factors that directly affect the company's operations and competitiveness. Customers have a significant impact on Cape Union Mart's success, as their preferences, needs, and buying behavior influence sales and profitability. Suppliers play a crucial role in ensuring a steady supply of products. Competitors in the retail industry can affect Cape Union Mart's market share and profitability.
External Macroenvironment:
Role Players: Economic, technological, social, political, legal, and environmental factors
Impact on Cape Union Mart: The external macroenvironment encompasses broader societal and environmental factors that impact Cape Union Mart's operations. Economic factors, such as GDP growth, inflation, and consumer spending, can affect the company's sales and profitability. Technological advancements may require Cape Union Mart to adapt its business processes and offer online shopping platforms. Social and cultural trends, political stability, legal regulations, and environmental concerns also impact the company's operations and reputation.
Step-by-step explanation: