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Think about your favorite commercial, advertisement, speech, or even brand. What do they use to convince you to purchase something or do something? Why is it effective?

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Final answer:

Advertising campaigns is my favourite commercial advertisement. They use techniques like associative learning, repeated exposure to convince them to purchase or take action.

Step-by-step explanation:

Advertising campaigns use various techniques to convince people to purchase something or take action.

One effective technique is associative learning, where ads associate their brand or product with positive images or appealing models, making the product seem more desirable.

For example, car commercials often feature attractive models to make the car seem faster, more appealing, and better designed.

Another effective technique is repeated exposure across different platforms, known as synergistic advertising.

This ensures that the message reaches the audience multiple times, increasing brand recognition and influence.

Companies also target specific aspects of people's lifestyles in their campaigns, such as promoting exercise to teens by showcasing different teenagers and their active lifestyles.

Slogans that convey the benefits of exercise and emphasize the desired outcomes can be effective in influencing the target audience.

Thus, effective advertising uses techniques like associative learning, repeated exposure, and targeting specific aspects of people's lives to convince them to purchase or take action.

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