Final answer:
Consumer culture and societal values shape the acceptable use of sex appeals in advertising, influenced by factors such as family, education system, peers, media, and religion. Normative standards differ across countries, with the United States generally having more restrictive attitudes towards sex. The beliefs and values expressed by the younger generation can shape the future of sexual attitudes.
Step-by-step explanation:
Consumer culture and societal values play a crucial role in redefining what is considered acceptable in terms of sex appeals in advertising. The mores and values of a society, influenced by factors such as family, education system, peers, media, and religion, shape the perception of acceptable sexual behavior. Cross-national research shows that normative standards can differ significantly across different countries. In the United States, attitudes towards sex are generally more restrictive compared to other industrialized nations. However, the future of sexual attitudes can be influenced by the beliefs and values expressed by the younger generation.
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