Question

Read this outline for an essay.

Understanding Advertisements
Thesis statement: The majority of advertisements can be categorized into four formats: association ads, demonstrative ads, storytelling ads, and endorsement ads.
Body paragraphs
Association ads: explanation and examples
Demonstrative ads: explanation and examples
Storytelling ads: explanation and examples
Endorsement ads: explanation and examples
What is the author’s intended purpose for this essay?

Answer 1

The author's intended purpose for this essay is to explore and analyze the different formats of advertisements and how they are used to persuade audiences.

Step-by-step explanation:

The author's intended purpose for this essay is to explore and analyze the different formats of advertisements. The thesis statement indicates that the essay will categorize advertisements into four types: association ads, demonstrative ads, storytelling ads, and endorsement ads. Each body paragraph will explain and provide examples of one of these types of ads. The aim of the essay is to help readers understand the different formats of advertisements and how they are used to persuade audiences.

Answer 2

The author’s intended purpose for this essay is to inform the readers about the different types of advertisements and how they work. The author wants to explain the characteristics and techniques of each format and provide some examples to illustrate them. The author does not seem to persuade the readers to adopt a certain opinion or attitude towards the advertisements, but rather to educate them about the various ways that advertisers try to influence consumers. The author’s purpose is analytical and descriptive, not argumentative or evaluative.