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Which of the following refers to an online marketing strategy that uses enhancements including colors, graphics, layout and design, interactive videos, contests, games, and giveaways to engage experiential shoppers online?

OA Network marketing
OB. Party plan system
OC. Pyramid scheme
OD. Retailtainment
OE. Virtual experiential marketing

1 Answer

2 votes

Final answer:

Retailtainment refers to an online marketing strategy that engages experiential shoppers online through enhancements like colors, graphics, interactive videos, and games.


Step-by-step explanation:

Retailtainment refers to an online marketing strategy that uses enhancements including colors, graphics, layout and design, interactive videos, contests, games, and giveaways to engage experiential shoppers online. It aims to create an entertaining and immersive experience for consumers, combining elements of retail and entertainment to enhance customer engagement and drive sales.


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