Final answer:
Retailtainment refers to an online marketing strategy that engages experiential shoppers online through enhancements like colors, graphics, interactive videos, and games.
Step-by-step explanation:
Retailtainment refers to an online marketing strategy that uses enhancements including colors, graphics, layout and design, interactive videos, contests, games, and giveaways to engage experiential shoppers online. It aims to create an entertaining and immersive experience for consumers, combining elements of retail and entertainment to enhance customer engagement and drive sales.
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