Final answer:
A hot call involves contacting potential customers who have shown interest, while cold calls are made to prospects with no prior engagement. In sales, hot calls have higher chances of success as the leads are already warm. Cold calls, on the other hand, require more effort as the leads are not familiar with the product or service.
Step-by-step explanation:
A hot call and a cold call are two different approaches to sales or marketing. A hot call refers to contacting a potential customer who has already shown interest in the product or service. This means that the customer has expressed some form of intent or engagement, such as requesting more information or filling out a form.
On the other hand, a cold call involves reaching out to potential customers who have not shown any prior interest in the product or service. These calls are usually made to a list of prospects without any prior engagement or knowledge about their specific needs or preferences.
For example, imagine a car dealership. If a customer visits the dealership, shows interest in a particular car, and asks for a follow-up call, that would be considered a hot call. On the other hand, if the dealership randomly calls people from a phone directory to pitch their car models, those would be cold calls.
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