Final answer:
White and black athletes are portrayed differently in advertisements and commercials based on the type of sport, the role they play, and the racial demographics of the target audience.
Step-by-step explanation:
White & Black Athletes in Advertisements & Commercials
The portrayal of white and black athletes in advertisements and commercials can differ in various ways. One common difference is the type of sports they are associated with. White athletes are often depicted in advertisements for sports such as golf, tennis, and swimming, which are generally perceived as more prestigious. On the other hand, black athletes are frequently portrayed in commercials for sports like basketball, football, and track and field, which are considered more mainstream and physically demanding.
Another difference is the role each group plays in the advertisements. White athletes are often presented as elegant, refined, and intellectual, while black athletes are often shown as powerful, dynamic, and aggressive. These portrayals reflect stereotype expectations and societal perceptions associated with each racial group.
Additionally, the racial demographics of the target audience can influence how white and black athletes are depicted in advertisements. Advertisers may use racial profiling by featuring athletes who are more relatable to the target market, with the goal of connecting with consumers on a personal level.
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