Final answer:
In business, a hot call refers to a sales call made to a potential customer who has shown a strong interest or expressed intention to purchase a product or service. Cold calls, on the other hand, are made to potential customers who have not shown any prior interest or intention to purchase.
Step-by-step explanation:
In business, a hot call refers to a sales call or contact with a potential customer who has shown a strong interest or has already expressed some intention to purchase a product or service. These contacts are considered warm or hot leads because there is a higher likelihood of making a successful sale.
A cold call, on the other hand, is a sales call or contact made to a potential customer who has not shown any prior interest or expressed any intention to purchase. These contacts are considered cold leads because there is a lower likelihood of making a successful sale.
For example, if a company receives an inquiry from someone who has specifically requested information about a product and is actively seeking to make a purchase, that would be considered a hot call. On the other hand, if a salesperson is making random calls to a list of phone numbers without any prior indication of interest, those would be cold calls.
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