Final answer:
The biggest advantage of publicity is personal interactions with customers and its credibility. However, marketers do not have complete control over how news is presented by the media.
Step-by-step explanation:
The biggest advantage of publicity is that it allows for personal interactions between a company and its customers. This means that the company can directly engage with its target audience, address their concerns, and build relationships. Additionally, publicity is usually credible because it is often generated through third-party sources such as media outlets or influencers, which gives it more validity in the eyes of the public.
However, it is important to note that publicity does not provide complete control over how news is presented by the media. While companies can certainly influence the messaging and content to some extent, the media ultimately decides how they want to present the news. Therefore, the statement that the marketer has control over how news is presented by the media is not entirely accurate.
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