Question

9. Describe how businesses utilize the Internet and social media for promotions and advertising.

Name at least four (4) types of advertisements which utilize social media.

Answer 1

Businesses utilize the Internet and social media for promotions and advertising. Social media ads, influencer marketing, contests and giveaways, and user-generated content campaigns are four types of advertisements that use social media.

Step-by-step explanation:

Businesses utilize the Internet and social media in various ways for promotions and advertising. Here are four types of advertisements that specifically utilize social media:

1. Social media ads: These advertisements appear directly in users' social media feeds or pages. They can be images, videos, or text-based ads and often target specific demographics or interests.
2. Influencer marketing: Businesses collaborate with popular social media influencers to promote their products or services. Influencers with a large following can help reach a wider audience and build brand awareness.
3. Contests and giveaways: Through social media platforms, businesses can hold contests or giveaways to engage their followers and attract new customers. These promotions often require participants to share the content, creating virality and increased exposure.
4. User-generated content (UGC) campaigns: Businesses encourage their customers to create and share content related to their brand or products. This type of advertising capitalizes on social media's sharing capabilities to spread brand messages organically.

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