Final answer:
The main problem from CEO K. C. Crosthwaite's perspective may involve dealing with Juul's controversial status due to health concerns, regulatory issues, and accusations of targeting youth, all of which require strategic solutions to maintain the company’s position, while prioritizing public health and positive branding.
Step-by-step explanation:
Based on the information given, we can infer that the underlying problem from CEO K. C. Crosthwaite's perspective potentially focuses on issues surrounding Juul's controversial status in the market, specifically, health concerns, governmental regulations, and its branding as a device leading to youth addiction to nicotine. This could involve adjusting the company's marketing strategy, dealing with legal and regulatory pressures, and improving the product's safety.
For example, there have been many accusations against Juul, claiming that the company targeted young people with flavored e-cigarettes leading to nicotine addiction. Therefore, CEO K. C. Crosthwaite might need to address these issues strategically to maintain the company’s reputation and market position, all while accommodating necessary changes for the betterment of public health.
Learn more about Juul's Controversy