Question

Business, Marketing, and Finance Sem 2

23.3.2 Quiz: Promotion
Question 3 of 10
Which of the following techniques will help the writer of an advertisement
inspire desire for a product?
A. Asking the audience to do something
B. Using loud sounds
C. Matching the target market's language
D. Emphasizing benefits
2

Answer 1

To inspire desire for a product in an advertisement, techniques such as emphasizing benefits, matching the target market's language, and asking the audience to do something can be used.

Step-by-step explanation:

To inspire desire for a product, the writer of an advertisement can use the following techniques:

1. Emphasizing benefits: By highlighting the advantages and positive outcomes of using the product, the writer can create a desire for it.
2. Matching the target market's language: Using language, slang, and references that resonate with the target audience helps them feel connected and more interested in the product.
3. Asking the audience to do something: Encouraging the audience to take a specific action, such as making a purchase or trying the product, can generate a sense of desire and urgency.

Learn more about Advertisement techniques