50.5k views
1 vote
A

Next O Marketing Intelligence: Mastery Test
Select the correct answer.
KI
A. Census Bureau
B.
Which agency or strategy is a source of secondary research information that provides demographic and economic data?
C.
2
salespeople
focus groups
D. personal interviews
C
T L Lexia Learning Prod...
Reset
Next

User Spenthil
by
6.5k points

1 Answer

5 votes

The correct answer is A. Census Bureau.

The Census Bureau is a government agency that collects and publishes demographic and economic data about the United States. This data is available to the public for free and can be used for a variety of purposes, including marketing research.

B. salespeople focus on selling products or services, not collecting data.

C. focus groups and D. personal interviews are primary research methods, meaning that the data is collected directly from the target audience.

Therefore, the only option that is a source of secondary research information that provides demographic and economic data is the Census Bureau.

Here are some examples of the types of data that the Census Bureau publishes:

Population counts

Age distributions

Educational attainment

Income levels

Employment rates

Housing characteristics

Business data

This data can be used by marketers to understand their target audience, identify new market opportunities, and evaluate the effectiveness of their marketing campaigns.

User Rogol
by
8.2k points