Final answer:
Push marketing campaigns involve actively pushing the product onto the audience, while pull marketing campaigns aim to attract the audience towards the product.
Step-by-step explanation:
Push marketing campaigns and pull marketing campaigns are two different approaches to promoting a product or service.
Push marketing involves actively pushing the product or service onto the target audience. This can be done through strategies like advertising, direct mail, and sales promotions. An example of a push marketing campaign is a television commercial that interrupts a program to promote a product.
Pull marketing, on the other hand, aims to attract the target audience towards the product or service. This approach focuses on creating demand and generating interest among the consumers. Examples of pull marketing campaigns include search engine optimization (SEO), content marketing, and social media marketing. These strategies aim to make the product or service easily accessible to the audience when they actively search for it or express interest.
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