Final answer:
Conducting a survey in addition to focus groups allows for more accurate decision-making and a broader understanding of consumer preferences.
Step-by-step explanation:
The subject of this question is Business and the grade level is College. The purpose of conducting a survey in addition to focus groups is to gather data from a larger consumer population and draw more generalized conclusions. This helps to ensure that the findings from the research represent a wider range of potential consumers, allowing for more accurate decision-making.
By conducting a survey, you can obtain a larger sample size, which increases the representativeness of the data and reduces the potential for bias. It also allows you to collect quantitative data, which can be analyzed statistically. Additionally, surveys can cover a broader range of topics and reach a wider audience compared to focus groups, providing a more comprehensive understanding of consumer preferences and opinions.
Overall, surveys complement the insights gained from focus groups by providing a more extensive and diverse perspective, contributing to more informed decision-making in business scenarios.
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