Question

The Acmeville Metropolitan Bus Service currently charges $0.67 for an all-day ticket, and has an average of 513 riders a day. The bus company is not earning a profit, but according to their contract with the city, they cannot cut the number of buses on the road. They must therefore find a way to increase revenues. The bus company is considering increasing the ticket price to $ 0.78. The marketing department's studies indicate this price increase would reduce usage to 249 riders per day. Calculate the absolute value of the price elasticity of demand for bus tickets using the simple percentage change method.

A. Demand is inelastic, so decreasing ticket prices w ncreaSe revenue.
B. Demand is inelastic, so increasing ticket prices will increase revenue.
C. Demand is elastic, so increasing ticket prices will increase revenue.
D. Demand is elastic, so decreasing ticket prices will increase revenue.

Answer 1

Step-by-step explanation:

Price elasticity = Percentage change in demand/Percentage change in Price

Percentage change in Q= 513-236=277/513x100 = 53.99%

Percentage change in P= 0.89-0.67= 0.22/0.67x100 = 32.83%

Ed=53.99/32.83 = 1.6

Since the price elasticity of demand is elastic so the company should decrease the price to increase revenu