Question

MULTIPLE-CHOICE QUESTION

What is one advantage of email marketing over social media marketing?
Businesses do not own their email lists, so they don't have to pay to maintain
them.
Businesses rent their email lists, so they can get rid of them at any time.
Businesses own their email lists, so they are protected against losing access to
their customers.
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Answer 1

One advantage of email marketing over social media marketing is that businesses own their email lists, allowing them full control and customization of their campaigns. Email marketing also offers a higher return on investment compared to social media marketing.

Step-by-step explanation:

One advantage of email marketing over social media marketing is that businesses own their email lists, which means they have full control and access to their customers. Unlike social media platforms, where businesses rely on algorithms to target and reach their audience, email marketing allows businesses to directly communicate with their subscribers.

Having ownership of the email list also means that businesses can customize their email campaigns, tailoring the content and messaging to specific segments of their audience. This level of personalization can lead to higher engagement and conversion rates.

Furthermore, email marketing offers a higher return on investment (ROI) compared to social media marketing. According to research, for every $1 spent on email marketing, the average ROI is $42, while social media marketing only yields around $17. Email campaigns can be cost-effective and have the potential to generate significant revenue for businesses.

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