Final answer:
Weasel words are an advertising technique that uses positive words without providing evidence. They are vague and create a perception of positive attributes or benefits.
Step-by-step explanation:
The advertising technique that involves the use of positive words without actually providing any real evidence is known as weasel words. These are words or phrases that create the perception of a positive attribute or benefit, but are vague and lack specific information. They are used to persuade consumers without making any concrete claims or commitments.
For example, an advertisement might claim that a product is 'recommended by experts' or 'the best in its category' without providing any substantial proof or endorsement from credible sources. This technique appeals to consumers' emotions and desires, rather than relying on factual information or evidence.
It is important for consumers to be aware of weasel words and to critically evaluate advertisements to ensure that they are not being deceived or manipulated.
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