Select the correct answer.
Jesse launched a cheaper variant of her high-performing dishwashing liquid, anticipating similar success. Which strategy has Jesse made use of?
1. product differentiation
2. brand extension
Note: I narrowed it down to these two answers and I will provide Plato’s definitions to these words given. Im leaning towards 1 considering the product would need to be smtn similar using the same brand to be 2 (aka a shampoos company introduced dishwashing liquid). I did post this question before but I’m unable to delete it oops.