Final answer:
When an ad appeals to the tears of a consumer, it is using the advertising technique of emotional appeal.
Step-by-step explanation:
When an ad appeals to the tears of a consumer, it is using the advertising technique of emotional appeal. This technique is intended to evoke strong emotions in the consumer to create a connection with the product or brand. By using heartfelt stories, sentimental visuals, or relatable situations, advertisers aim to elicit an emotional response from the consumer, ultimately influencing their buying decision.
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