Question

2. Conventional media, such as TV, newspapers, or magazines,

and social media can both reach a huge audience. How does
social media do it better?

Answer 1

Social media reaches a larger audience compared to conventional media due to accessibility, shareability, and personalized targeting.

Step-by-step explanation:

Social media is able to reach a larger audience compared to conventional media due to its accessibility and shareability. Unlike traditional media outlets that rely on physical distribution and limited airtime, social media platforms are virtual and available 24/7. Additionally, social media allows for the sharing and reposting of content, which amplifies its reach and potential audience.

For example, a news article shared by a popular social media account can quickly spread to thousands or even millions of users through likes, shares, and retweets. This level of engagement and virality is difficult to achieve with traditional media alone.

Furthermore, social media platforms provide personalized and targeted content to users based on their interests, preferences, and online behavior. This enhances the effectiveness of reaching specific demographics and niches, allowing for more precise audience targeting compared to traditional media.

Learn more about The reach of social media compared to conventional media