Question

Choose two of the four advertising techniques discussed in this lesson and write them below. Describe how they are used and create an example of each technique. a) Generalization: Jack Johnson, a famous basketball player, wears ProExcel brand shoes in every game. You could improve your moves on the court by wearing the latest ProExcel design. b) Scare Tactic: If you're not buying Nature Mountain glass cleaner, you're polluting the environment. c) Exaggeration: Buying Glamour Girl's Age-Defying makeup will make you look 10 years younger. d) Bandwagon: All the kids in your class have tried Crazy Cola's new clear version of their popular soda. The next time you're at the store, have your mom pick up a pack so you can try it too.

Answer 1

Generalization and Scare Tactic are two advertising techniques. Generalization uses broad statements suggesting that using a certain product will lead to positive results, like a professional basketball player promoting a shoe brand. Scare Tactic evokes fear of negative consequences if a product or service is not used, like causing environmental pollution by not using a certain brand of glass cleaner.

Step-by-step explanation:

The student has asked to describe and provide examples of two advertising techniques:

Generalization

and

Scare Tactic

.

Generalization

is an advertising technique that uses broad, general statements to promote a product or service. An example of it in the question is: 'Jack Johnson, a famous basketball player, wears ProExcel brand shoes in every game. You could improve your moves on the court by wearing the latest ProExcel design.' It suggests that if a highly skilled person uses a certain product, everyone could achieve the same skill level by using that product.

Scare Tactic

is an advertising method that involves frightening people, making them fear negative results if they do not use the product or service. An example from the question: 'If you're not buying Nature Mountain glass cleaner, you're polluting the environment.' It scares people into believing that if they don't use Nature Mountain glass cleaner, they are harming the environment.

Learn more about Advertising Techniques