Final answer:
Candidates try to outspend each other on digital platforms to reach a wider audience.
Step-by-step explanation:
One effect of digital messaging on campaign spending is that candidates try to outspend each other on digital platforms so they can reach a wider audience. In the digital age, political campaigns have realized the power of social media and digital advertising as effective tools to connect with voters. By investing more in digital messaging, candidates hope to increase their visibility and engage with a larger number of potential supporters.
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