Answer:
The term meme was introduced in 1976 by British evolutionary biologist Richard Dawkins. He conceived of memes as the cultural parallel to biological genes and considered them as being in control of their own reproduction.
Step-by-step explanation:
There have been some serious criticisms of memetics. Namely, there are a few key points on which most criticisms focus: mentalism, cultural determinism, Darwinian reduction, a lack of academic novelty, and a lack of empirical evidence of memetic mechanisms.