Final answer:
Advertisers and marketers use targeting to ensure their messages reach the right people by tailoring advertisements based on specific characteristics, demographics, or interests of a target audience.
Step-by-step explanation:
Advertisers and marketers use targeting as a technique to ensure their messages reach the right people. Targeting involves identifying specific characteristics, demographics, or interests of a target audience and tailoring advertisements accordingly. This can be done through various methods such as geographic targeting, demographic targeting, or behavioral targeting.
For example, if an advertiser wants to promote a new video game console, they may target their advertisements towards young adults who are interested in gaming, by placing ads on gaming websites or social media platforms that are frequented by this demographic.
Using targeting helps advertisers maximize the effectiveness of their campaigns and improve the chances of reaching the intended audience with relevant messages.
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