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When did we start calling Saul?

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Answer:

The phrase "Better Call Saul" is a reference to the title of a television series. "Better Call Saul" is a prequel to the popular TV series "Breaking Bad." It focuses on the character Saul Goodman, who is a lawyer and serves as the legal counsel for various criminals. The show "Better Call Saul" first aired on February 8, 2015.

Step-by-step explanation:

We started calling Saul when Walter White couldn't find his "Breaking Bad" customer service hotline.