Question

in the world of fast-food marketing, a major burger chain has launched a series of 20 commercials, all highlighting the idea that 'flavor is king.' the chain's approach of using different visual styles and settings in their ads while conveying the same core message is aimed at mitigating the risk of what marketing phenomenon? question 12 options: a) the three-hit theory b) rehearsal c) stimulus differentiation d) stimulus generalization e) advertising wearout

Answer 1

The major burger chain is trying to avoid e) advertising wearout. They vary their commercial styles and settings to keep the 'flavor is king' message fresh and engaging for the audience, mitigating the risk of the audience becoming bored or disengaged due to repetitive messaging.

Step-by-step explanation:

The marketing phenomenon the major burger chain is trying to mitigate is e) advertising wearout. This happens when the same core message is repeated excessively to the point where it no longer resonates or effectively influences the audience, in this case, the fast-food consumers.

The chain is using a range of visual styles and settings to keep the messaging fresh while the central theme, 'flavor is king', stays consistent. Through this strategy, it aims to continue communicating its core values without causing the audience to disengage due to repetition.

Such a technique is commonly seen in fields with heavy competition, like the fast-food industry, where brands strive to maintain consumers' attention and interest over time by innovatively repackaging their key messages.

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