Final answer:
A need is a product consumers must have to survive, while a want is a product consumers desire but can live without.
Step-by-step explanation:
A need is a product consumers desire but can live without, whereas a want is a product consumers can live without. In other words, needs are necessary for survival, while wants are not essential but can contribute to a higher quality of life.
For example, food, water, and shelter are needs because humans require them to survive. On the other hand, a luxury car or a designer handbag is a want because it is not necessary for survival.
Understanding the difference between needs and wants is essential in determining consumer behavior and developing marketing strategies to meet customer demands.
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