Question

Imagine that you are writing a paper about the differences between positive,

negative, and contrast campaign ads. Which statement would you choose to
support the point that candidates should be cautious about their use of negative
ads?
During the candidate's nomination campaign, negative ads are meant to help
the candidate move to the front of the competitors in their "group."
The primary purpose of negative ads is generally to create doubt about
opponents by framing aspects of their characters and policies in the worst
possible light.
In trying to portray competitors in the worst possible light, negative ads often
stretch the truth, which can call into question the honesty of the candidate
running the ad.

Answer 1

Candidates should be cautious about their use of negative ads because they can create doubt about opponents and stretch the truth.

Step-by-step explanation:

Candidates should be cautious about their use of negative ads because the primary purpose of negative ads is generally to create doubt about opponents by framing aspects of their characters and policies in the worst possible light. In trying to portray competitors in the worst possible light, negative ads often stretch the truth, which can call into question the honesty of the candidate running the ad.

Learn more about The impact and importance of negative campaign ads