Bob is the president of his own new marketing research firm. He wants to grow his business as a quality full-service marketing research firm. To do this, he is purposely bidding low on projects and he plans to lose money for the first two years of operation. This is most likely _____.
a. an example of low-ball pricing
b. an ethical business practice
c. a way to use professional respondents
d. a scheme to underpay data collectors