Answer:
Step-by-step explanation:
(a) Informative advertising is a type of advertising that aims to provide consumers with factual information about a product or service. Its primary goal is to educate and inform the audience about the features, benefits, and characteristics of the advertised product. This form of advertising is particularly useful when introducing a new product, as it helps consumers make informed decisions by presenting details that enable them to compare and evaluate the product's attributes.
(b) Persuasive advertising, on the other hand, focuses on convincing and influencing consumers to take a specific action, typically making a purchase. It often appeals to emotions, desires, and aspirations, aiming to create a strong desire or need for the product or service being promoted. This type of advertising relies on techniques such as storytelling, emotional appeals, and social proof to persuade the audience to buy, subscribe, or engage with the brand. It is commonly used to boost sales and brand loyalty.