Question

When relationship selling is used in B-to-B, customers often stay with the same company when their old salesperson changes jobs and works for a company that used to be their competition. They'd rather have a new salesperson than lose their relationship with the company. True/False

Answer 1

Step-by-step explanation:

True.

In business-to-business (B2B) relationship selling, the relationships developed between the customer and the salesperson, as well as the customer and the company, are often highly valued. Customers may continue their relationship with the company even when their old salesperson changes jobs and joins a competing company. The strength of the customer's relationship with the company itself can be more important to them than the individual salesperson, leading them to prefer working with a new salesperson at the original company rather than severing ties with the company altogether. This demonstrates the importance of strong customer-company relationships in B2B sales.