Question

You see a commercial for a new product. It promises you clear skin in 30 days and greater confidence. The company selling the product is using (5 points)

O a claim of higher quality than competing products in price-based competition
O
Naim of higher quality than competing products in non-price competition
an emotional appeal in advertising as a method of price-based competition
an emotional appeal in advertising as a method of non-price competition

Answer 1

The company selling the product is using an emotional appeal in advertising as a method of non-price competition.

Step-by-step explanation:

The company selling the product is using an emotional appeal in advertising as a method of non-price competition.

By promising clear skin in 30 days and greater confidence, the company is appealing to the emotions of potential customers. This emotional appeal is meant to convince consumers that the product will improve their appearance and boost their self-esteem, making them more likely to purchase it.

This approach is an example of non-price competition because the company is not highlighting the product's price or claiming higher quality than competing products. Instead, they are focusing on the emotional benefits that the product can provide.