Hershey Co. has various buyers, including retailers, distributors, and foodservice providers.
Retailers, such as supermarkets and convenience stores, have strong bargaining power due to their size and volume of purchases. They can negotiate for lower prices and favorable terms.
Distributors, who distribute Hershey's products to smaller retailers, also possess significant power but may have slightly less leverage than large retailers.
Foodservice providers, like restaurants and hotels, have varying degrees of power depending on their size and market presence.
Overall, large retailers tend to have the strongest buying power, while distributors and foodservice providers have moderate to relatively weaker power.