Answer:
Pricing information is less important for services experience in high qualities as customers' evaluation is likely made with reference to quality concerns.
Experience qualities refer to the characteristics of a service that can only be assessed after consumption or experience. These qualities are subjective and intangible, such as the expertise of service providers, the atmosphere, and the overall experience of using the service.
In services high in experience qualities, customers often prioritize the quality of the service over its pricing. This is because they perceive the value of the service to be more closely associated with the expertise, skill, and overall experience provided rather than the cost. Customers may be willing to pay a premium for high-quality services that meet or exceed their expectations.
While pricing still plays a role in the decision-making process, it takes a backseat to the perceived quality of the service. Customers are more likely to evaluate the service based on their experience, the reputation of the service provider, recommendations, and other quality-related factors rather than solely relying on the pricing information.