Question

The peripheral route to persuasion is most effective if the audience does not need to be analytical or motivated. A. Typically results in lasting attitude change. B. Typically results in less permanent behavior changes."

Answer 1

The peripheral route to persuasion relies on peripheral cues to associate positivity with a message and is effective when the audience is not analytical or motivated. It typically results in less permanent attitude or behavior change.

Step-by-step explanation:

The peripheral route to persuasion is a method that relies on peripheral cues to associate positivity with a message. Examples of peripheral cues include celebrity endorsement, positive emotions, and attractive models. This route to persuasion does not require analytical thinking or motivation from the audience and often results in less permanent attitude or behavior change. Products that can be best sold using the peripheral route to persuasion include athletic shoes endorsed by popular athletes or clothing styles worn by celebrities.

Answer 2

The peripheral route to persuasion is an indirect route that relies on peripheral cues to associate positivity with a message. It is most effective when the audience does not need to be analytical or motivated.

Step-by-step explanation:

The peripheral route to persuasion is an indirect route that relies on peripheral cues, such as positive emotions and celebrity endorsement, to associate positivity with a message. This route is most effective when the audience does not need to be analytical or motivated. However, it typically results in less permanent attitude or behavior changes. For example, product placement in movies and TV shows is a form of peripheral route persuasion. Products like athletic shoes and clothing are best sold using this route to persuasion.