Final answer:
The author is using emotional appeals, imagery, and associative learning to make readers recall positive experiences with dogs, which effectively strengthens the ad's message and impact.
Step-by-step explanation:
When an author decides to write an ad that discusses how dogs make their owners happy, they are using emotional appeals to make readers recall the good dog-man relationship. This technique targets emotional concerns by tapping into readers' fond memories and sentiments about their own experiences with dogs. The ad might also use vivid imagery and anecdotes to create a sense of companionship and joy that dogs bring to their owners' lives, thereby making the message more relatable and effective. Additionally, by incorporating elements of associative learning, the ad not only reinforces positive feelings towards dogs but also encourages readers to associate these feelings with whatever product or idea is being advertised.