Question

Aerial service by using DJi tech seemed to be a very profitable business, but did Frank make the right decision when he reconfigured this service and focused solely on product development?

Answer 1

Describe the "Customer Experience" that DJI’s Frank Wang Tao wanted DJI’s products to deliver in 2009 (when DJI chose to develop quad-copters). What were the key features and problems that Frank faced in delivering this customer experience? What factors needed to be considered in developing the first generation of DJI products in a start up company? What motivated Frank to shift from helicopter to multi-rotor? Did this reflect a shift in 'discriminators' and ‘energizers’ driving the company’s product?