Final answer:
To maximize profit, the store should sell the MP3 players for $102.
Step-by-step explanation:
To maximize profit, the store needs to find the price that will generate the most revenue. We can start by calculating the revenue at the current price of $100: 120 MP3 players * $100 = $12,000. Next, we can determine the number of MP3 players that will be sold for every $2 increase in price: 1 less MP3 player sold for every $2 increase. Therefore, for every $2 increase, the revenue will decrease by $100. To find the price that maximizes profit, we need to subtract the cost of each MP3 player from the revenue and then choose the price that results in the highest profit.
Let's start by calculating profit at the current price:
Profit = (Revenue - Cost)
Profit = ($12,000 - (120 MP3 players * $70))
Profit = ($12,000 - $8,400) = $3,600
Now, let's calculate profit for an increase in price of $2:
Profit = (Revenue - Cost)
Revenue = (119 MP3 players * ($100 + $2)) = $12,078
Profit = ($12,078 - (119 MP3 players * $70))
Profit = ($12,078 - $8,330) = $3,748
By comparing the profits at different price points, we can determine the price that maximizes the profit. In this case, the price that maximizes profit is the one that results in the highest profit. From the calculations, we can see that an increase in price of $2 results in a higher profit. Therefore, the store should sell the MP3 players for $102 to maximize profit.