Final answer:
The sentence is an appeal to pathos, as it aims to evoke emotions and feelings in the audience by using fear and urgency.
Step-by-step explanation:
The sentence "Lives will be lost if you don't take action and donate now" is an appeal to pathos. This type of appeal aims to evoke emotions and feelings in the audience, rather than relying on logical reasoning or credibility. By using the phrase "lives will be lost," the sentence appeals to the audience's sense of fear and urgency.
Learn more about Pathos appeal