Final answer:
Loyal customers are actually more profitable for businesses because they tend to make repeat purchases and have a higher lifetime value.
Step-by-step explanation:
The statement given, 'Loyal customers are less profitable than those who are price sensitive and perceive little or no difference among brands or suppliers,' is False. Loyal customers are actually more profitable for businesses because they tend to make repeat purchases and have a higher lifetime value. While price-sensitive customers might seek the lowest prices and switch between brands, loyal customers provide stability and long-term revenue.
Learn more about Loyalty of customers