Final answer:
The two major forms of direct-response television marketing are home shopping channels and infomercials. Home shopping channels are dedicated networks featuring products for immediate purchase, while infomercials are extended commercials that offer detailed product information and encourage viewer action.
Step-by-step explanation:
The two major forms of direct-response television marketing are home shopping channels and infomercials. These forms of advertising have evolved with changes in technology and media consumption habits.
Home shopping channels are dedicated television channels that showcase products and provide information to viewers about these products, with the intent to provoke immediate action from the viewer, such as a call or online order. Viewers are usually provided with a direct means - usually toll-free numbers or website addresses - to purchase the product featured on the channel.
Infomercials, on the other hand, are long-form commercials that can range from a few minutes to an hour. These commercials are more comprehensive and can include testimonials, demonstrations, and detailed explanations of the product or service. Much like home shopping channels, infomercials aim to spur viewers to take immediate action regarding purchase of the showcased product.
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