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Which of the following is an example of a market segment? A. Students attending college B. Married women C. Realtors selling homes under $130,000 D. Adults living in a city

User Scwagner
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Final answer:

The correct answer is C. Realtors selling homes under $130,000. A market segment refers to a specific group of consumers within a larger market who share similar characteristics and needs.

Step-by-step explanation:

The correct answer is C. Realtors selling homes under $130,000.

A market segment refers to a specific group of consumers within a larger market who share similar characteristics and needs. In this case, the market segment is defined by the price range of the homes being sold, which is under $130,000. This group of potential buyers may have different preferences, purchasing power, and buying behaviors compared to other segments of the housing market.

For example, individuals looking to purchase homes under $130,000 may be first-time buyers or have limited financial resources. Understanding this market segment allows realtors to tailor their marketing strategies, pricing, and offerings to appeal to these specific buyers.

User Prensen
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