Question

Which of these is an example of the "creating a sense of urgency" step of culture change? a. Replacing UBER CEO Travis Kalanick. b. IBM's crisis and loss of market share. c. Satya Nadella's misstatement about women in the workplace. d. Continental Airlines burning of the company policy manual.

Answer 1

The 'creating a sense of urgency' step of culture change is exemplified by IBM's crisis and loss of market share. This step recognizes and communicates the need for change due to imminent threats or potential loss.

Step-by-step explanation:

The example of the 'creating a sense of urgency' step of culture change from the options provided is b. IBM's crisis and loss of market share. 'Creating a sense of urgency' is a change management step that involves recognizing and communicating the need for change due to imminent threats or potential losses. In IBM's case, the significant loss of market share and the looming crisis triggered the urgency to change its traditional business model and approach. This strategic shift aimed to regain its competitiveness and regain its market position.

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