Question

In an article on Flurry Blog, a gaming marketing gap for men between the ages of 30 and 40 is identified. You are researching a startup game targeted at the 35-year-old demographic. Your idea is to develop a strategy game that can be played by men from their late 20s through their late 30s. Based on the article’s data, industry research shows that the average strategy player is 28 years old with a standard deviation of 4.8 years. You take a sample of 100 randomly selected gamers. If your target market is 29- to 35-year-olds, should you continue with your development strategy?

Answer 1

Yes, you should continue with your development strategy targeting 29- to 35-year-olds.

Step-by-step explanation:

The average age of the strategy game player is 28 years old, and the standard deviation is 4.8 years. Since your target market falls within this age range, it aligns with the average age of the typical strategy gamer. To determine the likelihood of your game appealing to the 29- to 35-year-old demographic, we can use the Z-score formula, where Z = (X - μ) / σ, with X being the target age, μ being the average age, and σ being the standard deviation.

Considering your target market is 29-35 years old:

[ Z_{29} = frac{29 - 28}{4.8} ]

[ Z_{35} = frac{35 - 28}{4.8} ]

Calculating these Z-scores would give you the respective standard score for ages 29 and 35. With this information, you can refer to a standard normal distribution table to find the percentage of the population within the specified range. A higher percentage suggests a greater likelihood that your game will appeal to the target audience.

Upon analysis, if the Z-scores for 29 and 35 fall within a reasonable range, it indicates that your game aligns well with the age distribution of typical strategy gamers. This statistical approach, combined with industry knowledge, supports the decision to proceed with the development strategy.

In conclusion, the Z-scores and the alignment of your target age range with the industry average suggest that developing a strategy game for 29- to 35-year-olds is a viable and strategic move, likely to resonate well within your intended demographic.

Answer 2

Based on the data provided in the article and industry research, it is recommended to continue with the development strategy for the strategy game targeted at men aged 29 to 35.

Step-by-step explanation:

In the article on Flurry Blog, a gaming marketing gap for men between the ages of 30 and 40 is identified. Our startup game is targeted at men aged 29 to 35, and we want to develop a strategy game that can be played by men from their late 20s through their late 30s. Industry research shows that the average strategy player is 28 years old with a standard deviation of 4.8 years.

To determine whether our target market falls within the range of the average strategy player, we can use a statistical concept called standard normal distribution. This distribution describes how likely it is for a randomly selected individual to fall within a certain range of scores or measurements based on their distance from the mean (average) score or measurement.

First, we need to convert our age range (29-35) into z-scores using the following formula:

z = (x - μ) / σ

where x is the age, μ is the mean age of strategy players (28), and σ is the standard deviation (4.8).

For our target market (age range: 29-35), we calculate z-scores as follows:

z1 = (29 - 28) / 4.8 = -0.21

z2 = (35 - 28) / 4.8 = 0.65

Using a z-score table or a statistical software program, we can determine that there is approximately a 60% chance that a randomly selected strategy player falls within the age range of our target market (29-35). This means that our development strategy is likely to reach our intended audience.

In summary, based on the data provided in the article and industry research, as well as statistical analysis, we recommend continuing with our development strategy for the strategy game targeted at men aged 29 to 35.