Question

Based on your reading of the following, which type of marketing would most appeal to Suzanne. Suzanne shops mostly at a natural food chain and buys only organic fruits and vegetables, which she believes are good for her family and the environment. She is willing to pay the extra cost for health and sustainability. What kind of marketing would most appeal to this customer?

innovative marketing
customer-value marketing
customer-oriented marketing
sense-of-mission marketing

Answer 1

Based on the information provided, the type of marketing that would most likely appeal to Suzanne is "customer-oriented marketing."

explanation:

Suzanne is described as someone who values organic and sustainable products, is willing to pay extra for health and sustainability, and shops at a natural food chain. Customer-oriented marketing focuses on understanding the specific needs, preferences, and values of individual customers and tailoring marketing efforts to meet those needs. In Suzanne's case, emphasizing the health benefits and environmental sustainability of the organic products, as well as offering information and options that align with her values, would likely resonate with her as a customer.