Final answer:
In writing a media message, a writer's purpose could be to explain, express, entertain or persuade. The purpose guides the mode, organisation, context, and audience targeted by the communication. The writer may employ various reasoning techniques and rhetorical strategies based on their intention.
Step-by-step explanation:
In writing a media message, the purpose of a writer could be to explain, express, entertain, or persuade. This objective is primarily disclosed in a thesis statement which outlines the writer's stance. It usually appears at the end of the introduction, but its placement can vary based on the nature of the text. The purpose for writing the message influences the method of communication (mode), the structure of the message (organization), its audience, and its context—cultural, socio-political, or economic.
The purpose also determines the stance or viewpoint projected in the communication. The writer could explain a complex topic, expressing their understanding on it, or entertain readers with creative content. However, if the impulse is to persuade, the writer might employ rhetorical strategies, reasoning tactics, or appeals to emotion (pathos), logic (logos), or timeliness (kairos) to convince the audience.
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