Final answer:
The evolution of media, encompassing forms such as television, newspapers, radio, and the Internet, significantly shapes society's values and norms. The cultivation theory suggests that media forms our perception of reality, thereby influencing our views of norms and values. However, the rise of the internet and social media platforms has somewhat reduced traditional media's impact on society's socialization.
Step-by-step explanation:
The evolution of media has had a significant impact in shaping the values and norms of society. Various forms of mass media, such as television, newspapers, radio, and the Internet, distribute impersonal information to wide audiences. With the average person now spending several hours each day consuming media, it greatly influences social norms and values.
Cultivation theory suggests that media develops a person's view of the world by presenting a perceived reality, thereby setting norms for readers and viewers. This conveys what is seen on a regular basis as our reality. Thus, the media has a powerful role in shaping our perceptions of 'what is true', 'what is important', and 'what is expected'.
Furthermore, the evolution of media technology and its integration with society have broadened the range and speed at which information is shared, leading to a wider circle of communication. Over time, however, the rise of the Internet and social media platforms have lessened the power of traditional media's socialization impact, signalling a change in how information impacts our social norms and values.
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